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Good Man Brand

Co-founded by Russell Wilson, Good Man Brand is committed to doing and inspiring good. 3% of profit, after product cost, always goes to the Why Not You Foundation.
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THE FW23 COLLECTION

Refined, versatile essentials for a well-rounded life. 94% of this collection (our most sustainable yet) was made with climate-conscious materials.
Shop New Arrivals

Shop New Good Man Brand

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LITA by Ciara

Statement-making styles made with love for people and the planet. Inspired by—and consciously co-created with—Ciara.
Shop Women

INTO THE SPOTLIGHT

Our latest scene-stealing collection features striking silhouettes spun from mindfully sourced materials 
Women's New Arrivals

Shop New LITA by Ciara

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  • sale LOW STOCK
    The Encore Coat in Faux Fur in color White by LITA
    $598.00
    Sold out
    $598.00
    $0.00
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    FIT & STYLE

    Our sold out best seller is back. An heirloom in the making. This sustainable, maxi-length showstopper is crafted with lush, artfully tiered faux fur that helps divert single-use plastics from oceans and landfills.

    Maya is 5'8", with a 32" bust, 25" waist, and 35" hips.

    Final sale. Non-refundable item.

    DETAILS

    • 100% GRS-certified recycled polyester
    • Made in China
    • Each piece diverts 150+ single-use plastic bottles from oceans and landfills
    • Planet-first packaging: shipped in home-compostable or recyclable mailers

    CARE INSTRUCTIONS

    With Love, Respect & Care for the planet in mind...

    • Dry Clean Only. Check your local area for Green, Non-Toxic Dry Clean.

    SUSTAINABLY MADE

    Always convincing, never real. Our ultra-luxe faux fur shows us what the future of fashion can look like today.

    The decision to offer faux fur wasn’t an easy one. But we’re proud to have created a plush, kinder alternative to the real thing—now in GRS-certified recycled polyester spun from plastic bottles. Higher glam, lower impact.

    Our commitment to having a high impact on people and a low impact on the planet is ongoing. We know that most of the impact on the planet happens as the clothing is being made, so we have our Goods Mandate in place, helping us make the best planet-conscious decisions when it comes to our materials. While we are committed to 70% of our materials coming from the Best/Better categories, we haven’t hit the mark yet. One of the biggest challenges for smaller brands is getting access to the right materials while meeting minimum order quantities. Ordering more than we need to meet these minimums just creates waste and that’s not a tradeoff we are willing to make. We aren’t perfect but we are headed in the right direction.

    3% GIVE BACK

    Our commitment to moving the world forward is an ongoing goal. Not only is climate conscious innovation part of this team effort, 3% of profit, after product costs, from every product sold goes to the Why Not You Foundation, a nonprofit empowering today’s youth to be tomorrow’s leaders.
  • sale LOW STOCK
    The Teddy Coat in Faux Fur in color Black by LITA
    $498.00
    Sold out
    $498.00
    $0.00
    Sold out
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    Select Size

    FIT & STYLE

    Luxurious, single-breasted teddy coat in plush, recycled faux fur with wide peak lapel, front slash pockets, and longer pile on cuffs and hem for additional dimension.

    Imoni is 5’6.5, with a 32 bust, 24.5 waist, and 35.5 hips.

    DETAILS

    • 86% recycled polyester, 14% wool
    • Made in China
    • Fully lined
    • LITA engraved corozo button closure
    • Planet first packaging: items are shipped in home compostable or recyclable mailers

    CARE INSTRUCTIONS

    With Love, Respect & Care for the planet in mind...

    • Dry Clean Only. Check your local area for Green, Non-Toxic Dry Clean.

    SUSTAINABLY MADE

    Always convincing, never real. Our ultra-luxe faux fur shows us what the future of fashion can look like today.

    The decision to offer faux fur wasn’t an easy one. But we’re proud to have created a plush, kinder alternative to the real thing—now in GRS-certified recycled polyester spun from plastic bottles. Higher glam, lower impact.

    Our commitment to having a high impact on people and a low impact on the planet is ongoing. We know that most of the impact on the planet happens as the clothing is being made, so we have our Goods Mandate in place, helping us make the best planet-conscious decisions when it comes to our materials. While we are committed to 70% of our materials coming from the Best/Better categories, we haven’t hit the mark yet. One of the biggest challenges for smaller brands is getting access to the right materials while meeting minimum order quantities. Ordering more than we need to meet these minimums just creates waste and that’s not a tradeoff we are willing to make. We aren’t perfect but we are headed in the right direction.

    3% GIVE BACK

    Our commitment to moving the world forward is an ongoing goal. Not only is climate conscious innovation part of this team effort, 3% of profit, after product costs, from every product sold goes to the Why Not You Foundation, a nonprofit empowering today’s youth to be tomorrow’s leaders.
  • sale LOW STOCK
    Amour Coat in Faux Fur Print in color Doe / Black Abstract Safari Print by LITA
    $498.00
    Sold out
    $498.00
    $0.00
    Sold out
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    Select Size

    FIT & STYLE

    Single-breasted, bold abstract safari printed coat in plush faux fur with dropped shoulder, wide lapel, and side welt pockets.

    DETAILS

    • 58% modacrylic, 25% acrylic, 17% recycled polyester
    • Made in China
    • LITA engraved corozo button closure
    • Planet first packaging: items are shipped in home compostable or recyclable mailers

    CARE INSTRUCTIONS

    With Love, Respect & Care for the planet in mind...

    • Dry Clean Only. Check your local area for Green, Non-Toxic Dry Clean.

    SUSTAINABLY MADE

    Always convincing, never real. Our ultra-luxe faux fur shows us what the future of fashion can look like today.

    The decision to offer faux fur wasn’t an easy one. But we’re proud to have created a plush, kinder alternative to the real thing—now in GRS-certified recycled polyester spun from plastic bottles. Higher glam, lower impact.

    Our commitment to having a high impact on people and a low impact on the planet is ongoing. We know that most of the impact on the planet happens as the clothing is being made, so we have our Goods Mandate in place, helping us make the best planet-conscious decisions when it comes to our materials. While we are committed to 70% of our materials coming from the Best/Better categories, we haven’t hit the mark yet. One of the biggest challenges for smaller brands is getting access to the right materials while meeting minimum order quantities. Ordering more than we need to meet these minimums just creates waste and that’s not a tradeoff we are willing to make. We aren’t perfect but we are headed in the right direction.

    3% GIVE BACK

    Our commitment to moving the world forward is an ongoing goal. Not only is climate conscious innovation part of this team effort, 3% of profit, after product costs, from every product sold goes to the Why Not You Foundation, a nonprofit empowering today’s youth to be tomorrow’s leaders.
  • sale LOW STOCK
    Corset in Cotton in color Avocado by LITA
    $248.00
    Sold out
    $248.00
    $0.00
    Sold out
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    FIT & STYLE

    Sweetheart strapless corset in our traditional suiting fabric. Easy wearable update on the classic underpinning. Easily transitions to a strapless corset with the removal of the straps.

    DETAILS

    • 97% Cotton, 3% Spandex
    • Straps are removable to give the option to wear strapless
    • Made in China
    • Smocked Back
    • Planet first packaging: items are shipped in home compostable or recyclable mailers

    CARE INSTRUCTIONS

    With Love, Respect & Care for the planet in mind...

    • Machine Wash Cold
    • Non Chlorine Bleach
    • Tumble Dry Low
    • Warm Iron, if needed

    SUSTAINABLY MADE

    Our commitment to having a high impact on people and a low impact on the planet is ongoing. We know that most of the impact on the planet happens as the clothing is being made, so we have our Goods Mandate in place, helping us make the best planet-conscious decisions when it comes to our materials. While we are committed to 70% of our materials coming from the Best/Better categories, we haven’t hit the mark yet. One of the biggest challenges for smaller brands is getting access to the right materials while meeting minimum order quantities. Ordering more than we need to meet these minimums just creates waste and that’s not a tradeoff we are willing to make. We aren’t perfect but we are headed in the right direction.

    3% GIVE BACK

    Our commitment to moving the world forward is an ongoing goal. Not only is climate conscious innovation part of this team effort, 3% of proceeds from every product sold goes to the Why Not You Foundation, a nonprofit empowering today’s youth to be tomorrow’s leaders.
  • sale LOW STOCK
    Paperbag Cargo Trouser in Cotton in color Avocado by LITA
    $298.00
    Sold out
    $298.00
    $0.00
    Sold out
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    Select Size

    FIT & STYLE

    Our vintage R&B inspired cargo trousers feature a high waist silhouette and unique button cuff hem. Crafted from our suiting fabric the style pairs back to our oversized-lapel blazer, creating a hybrid tailored/utility styling.

    DETAILS

    • 97% cotton, 3% spandex
    • Made in China
    • Side leg cargo pockets
    • Back cargo pockets
    • Front darts
    • Button cuffed leg hem
    • Planet first packaging: items are shipped in home compostable or recyclable mailers

    CARE INSTRUCTIONS

    With Love, Respect & Care for the planet in mind...

    • Machine Wash Cold
    • Non Chlorine Bleach
    • Tumble Dry Low
    • Warm Iron, if needed

    SUSTAINABLY MADE

    Our commitment to having a high impact on people and a low impact on the planet is ongoing. We know that most of the impact on the planet happens as the clothing is being made, so we have our Goods Mandate in place, helping us make the best planet-conscious decisions when it comes to our materials. While we are committed to 70% of our materials coming from the Best/Better categories, we haven’t hit the mark yet. One of the biggest challenges for smaller brands is getting access to the right materials while meeting minimum order quantities. Ordering more than we need to meet these minimums just creates waste and that’s not a tradeoff we are willing to make. We aren’t perfect but we are headed in the right direction.

    3% GIVE BACK

    Our commitment to moving the world forward is an ongoing goal. Not only is climate conscious innovation part of this team effort, 3% of profit, after product costs, from every product sold goes to the Why Not You Foundation, a nonprofit empowering today’s youth to be tomorrow’s leaders.
  • sale LOW STOCK
    Oversized Lapel Blazer in Cotton in color Avocado by LITA
    $398.00
    Sold out
    $398.00
    $0.00
    Sold out
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    Select Size

    FIT & STYLE

    Tailored for regular fit the oversized lapel blazer follows irreverent tailoring language. Subverting the traditional blazer into a wearable day-to-night jacket.

    DETAILS

    • 97% Cotton, 3% Spandex
    • Made in China
    • Cargo inspired front flap pockets
    • Single button cross front closure
    • 4 cuff buttons
    • Exaggerated lapel
    • Unlined
    • Shoulder pads
    • Planet first packaging: items are shipped in home compostable or recyclable mailers

    CARE INSTRUCTIONS

    With Love, Respect & Care for the planet in mind...

    • Machine Wash Cold
    • Non Chlorine Bleach
    • Tumble Dry Low
    • Warm Iron, if needed

    SUSTAINABLY MADE

    Our commitment to having a high impact on people and a low impact on the planet is ongoing. We know that most of the impact on the planet happens as the clothing is being made, so we have our Goods Mandate in place, helping us make the best planet-conscious decisions when it comes to our materials. While we are committed to 70% of our materials coming from the Best/Better categories, we haven’t hit the mark yet. One of the biggest challenges for smaller brands is getting access to the right materials while meeting minimum order quantities. Ordering more than we need to meet these minimums just creates waste and that’s not a tradeoff we are willing to make. We aren’t perfect but we are headed in the right direction.

    3% GIVE BACK

    Our commitment to moving the world forward is an ongoing goal. Not only is climate conscious innovation part of this team effort, 3% of proceeds from every product sold goes to the Why Not You Foundation, a nonprofit empowering today’s youth to be tomorrow’s leaders.
  • sale LOW STOCK
    Love Language Trench in Wool in color Black by LITA
    $498.00
    Sold out
    $498.00
    $0.00
    Sold out
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    Select Size

    FIT & STYLE

    Long sweater coat in luxurious Italian felted boucle wool blend with slouchy fit, shawl collar, and on seam side pockets.

    DETAILS

    • 56% wool, 24% nylon, 20% cotton
    • Made in Italy
    • Self belt closure
    • Back vent
    • Planet first packaging: items are shipped in home compostable or recyclable mailers

    CARE INSTRUCTIONS

    With Love, Respect & Care for the planet in mind...

    • Dry Clean Only. Check your local area for Green, Non-Toxic Dry Clean.

    SUSTAINABLY MADE

    Our commitment to having a high impact on people and a low impact on the planet is ongoing. We know that most of the impact on the planet happens as the clothing is being made, so we have our Goods Mandate in place, helping us make the best planet-conscious decisions when it comes to our materials. While we are committed to 70% of our materials coming from the Best/Better categories, we haven’t hit the mark yet. One of the biggest challenges for smaller brands is getting access to the right materials while meeting minimum order quantities. Ordering more than we need to meet these minimums just creates waste and that’s not a tradeoff we are willing to make. We aren’t perfect but we are headed in the right direction.

    3% GIVE BACK

    Our commitment to moving the world forward is an ongoing goal. Not only is climate conscious innovation part of this team effort, 3% of profit, after product costs, from every product sold goes to the Why Not You Foundation, a nonprofit empowering today’s youth to be tomorrow’s leaders.
  • sale LOW STOCK
    Combat Lace Up Boot in Texano Leather in color Black by LITA
    $598.00
    Sold out
    $598.00
    $0.00
    Sold out
    Quickview
    Select Size

    FIT & STYLE

    The classic combat boot in luxurious Italian nappa leather is updated with a stylized midsole and thick, yet lightweight, rubber lug sole giving it an updated, versatile look.

    DETAILS

    • 100% calfskin leather upper with leather lining
    • Handcrafted in Italy
    • Ultra lightweight rubber sole with LITA engraved along bottom
    • Back zipper for ease
    • Waxed cotton laces
    • Planet first packaging: items are shipped in home compostable or recyclable mailers

    SUSTAINABLY MADE

    It patinas like a dream, and looks—and feels better—with age. But while it’s definitely heirloom worthy, it’s not always planet friendly. Which is why we’ve chosen one of the most eco-friendly options today: leather from tanneries that have achieved the highest level (a gold rating) of sustainable environmental and workplace practices, as determined by the Leather Working Group.

    Our commitment to having a high impact on people and a low impact on the planet is ongoing. We know that most of the impact on the planet happens as the clothing is being made, so we have our Goods Mandate in place, helping us make the best planet-conscious decisions when it comes to our materials. While we are committed to 70% of our materials coming from the Best/Better categories, we haven’t hit the mark yet. One of the biggest challenges for smaller brands is getting access to the right materials while meeting minimum order quantities. Ordering more than we need to meet these minimums just creates waste and that’s not a tradeoff we are willing to make. We aren’t perfect but we are headed in the right direction.

    3% GIVE BACK

    Our commitment to moving the world forward is an ongoing goal. Not only is climate conscious innovation part of this team effort, 3% of profit, after product costs, from every product sold goes to the Why Not You Foundation, a nonprofit empowering today’s youth to be tomorrow’s leaders.
  • sale LOW STOCK
    Puffer Coat in Leather in color Black by LITA
    $798.00
    Sold out
    $798.00
    $0.00
    Sold out
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    Select Size

    FIT & STYLE

    Luxurious puffer jacket in shiny glazed lambskin leather with down-filled channel quilting, elongated silhouette, and zippers along side seams.

    DETAILS

    • 100% lambskin leather
    • Made in India
    • Fully lined
    • Oversized silhouette
    • Planet first packaging: items are shipped in home compostable or recyclable mailers

    CARE INSTRUCTIONS

    With Love, Respect & Care for the planet in mind...

    • Leather Clean

    SUSTAINABLY MADE

    It patinas like a dream, and looks—and feels better—with age. But while it’s definitely heirloom worthy, it’s not always planet friendly. Which is why we’ve chosen one of the most eco-friendly options today: leather from tanneries that have achieved the highest level (a gold rating) of sustainable environmental and workplace practices, as determined by the Leather Working Group.

    Our commitment to having a high impact on people and a low impact on the planet is ongoing. We know that most of the impact on the planet happens as the clothing is being made, so we have our Goods Mandate in place, helping us make the best planet-conscious decisions when it comes to our materials. While we are committed to 70% of our materials coming from the Best/Better categories, we haven’t hit the mark yet. One of the biggest challenges for smaller brands is getting access to the right materials while meeting minimum order quantities. Ordering more than we need to meet these minimums just creates waste and that’s not a tradeoff we are willing to make. We aren’t perfect but we are headed in the right direction.

    3% GIVE BACK

    Our commitment to moving the world forward is an ongoing goal. Not only is climate conscious innovation part of this team effort, 3% of profit, after product costs, from every product sold goes to the Why Not You Foundation, a nonprofit empowering today’s youth to be tomorrow’s leaders.
  • sale LOW STOCK
    Amour Coat in Snow Leopard Faux Fur in color Snow Leopard by LITA
    $418.60
    Sold out
    $418.60
    $598.00
    Sold out
    Quickview
    Select Size

    FIT & STYLE

    Single-breasted, snow leopard printed coat in plush faux fur with dropped shoulder, wide lapel, and side welt pockets.

    DETAILS

    • 71% modacrylic, 16% acrylic, 13% recycled polyester
    • Made in China
    • LITA engraved corozo button closure
    • Planet first packaging: items are shipped in home compostable or recyclable mailers

    CARE INSTRUCTIONS

    With Love, Respect & Care for the planet in mind...

    • Dry Clean Only. Check your local area for Green, Non-Toxic Dry Clean.

    SUSTAINABLY MADE

    Always convincing, never real. Our ultra-luxe faux fur shows us what the future of fashion can look like today.

    The decision to offer faux fur wasn’t an easy one. But we’re proud to have created a plush, kinder alternative to the real thing—now in GRS-certified recycled polyester spun from plastic bottles. Higher glam, lower impact.

    Our commitment to having a high impact on people and a low impact on the planet is ongoing. We know that most of the impact on the planet happens as the clothing is being made, so we have our Goods Mandate in place, helping us make the best planet-conscious decisions when it comes to our materials. While we are committed to 70% of our materials coming from the Best/Better categories, we haven’t hit the mark yet. One of the biggest challenges for smaller brands is getting access to the right materials while meeting minimum order quantities. Ordering more than we need to meet these minimums just creates waste and that’s not a tradeoff we are willing to make. We aren’t perfect but we are headed in the right direction.

    3% GIVE BACK

    Our commitment to moving the world forward is an ongoing goal. Not only is climate conscious innovation part of this team effort, 3% of profit, after product costs, from every product sold goes to the Why Not You Foundation, a nonprofit empowering today’s youth to be tomorrow’s leaders.

40-60% off last chance styles

Men's Sale

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