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our story

good man brand

Do Good, Look Good, Feel Good.  

Co-founded in 2016 by NFL Quarterback, Russell Wilson, Good Man Brand stands for evolved essentials. Made for the man-on-the-move who seeks timeless, authentic, and sustainable style with a premium, modern edge. Our 5 star-rated sneaker collection and bestselling apparel line-up lets you focus on things more important than what you're wearing: living life, working hard, and helping others.  Proudly B-Corp Certified and built with a 3% giveback to the work of Why Not You Foundation, Good Man Brand is here for all the ways you do Good.   

Join the movement and together, let’s do some Good.

Co-Founder of Good Man Brand  

Russell wilson

A Super Bowl champion and one of his generation’s most influential athletes, Russell Wilson continues to inspire through his unwavering commitment to excellence, not only on the field but also through his community work and entrepreneurship.   

Playing for the Seattle Seahawks and Denver Broncos over the course of his ongoing NFL career, Wilson has earned nine Pro Bowl selections, eight postseason appearances, two NFC Championships, and a victory in Super Bowl XLVIII. In 2023, he became the only player in league history to throw for over 40,000 yards and rush for over 5,000 yards, further cementing his trailblazing legacy.  

Off the field, Wilson’s commitment to cause work led him to creating the Why Not You Foundation, a non-profit organization dedicated to creating real and lasting change in the world by motivating and empowering today’s youth. In recognition of his philanthropic impact, Wilson earned the 2020 NFL Walter Payton Man of the Year Award and the 2022 Bart Starr Award.  

Good Man Brand, which Wilson co-founded in 2016, serves as an extension of his passion for uplifting others. The brand’s ethos draws from the influential, good-hearted men in Wilson’s life, and the clothing aims to bring out the best in its customers by helping them look good and feel good, so they can live life, work hard, and help others. In 2020, Wilson expanded his fashion empire with Ciara, and together they created The House of LR&C with the mission of promoting community, inclusivity, and positivity within the fashion industry.  

 Together, Wilson and Ciara also formed Why Not You Productions, a production company spanning scripted and unscripted film, television, and digital content projects that focus on inspiring and aspiring narratives as well as human interest stories.    

Family is the foundation of all of Wilson’s endeavors. He is the proud husband to Ciara and father to their children Future, Sienna, Win, and Amora. 

Co-Founder & Chief Creative Director 


Ciara is a Grammy Award-winning singer/songwriter, entrepreneur, and philanthropist. Over her seventeen-year career, she has sold over 23 million records and 22 million singles worldwide, including chart-topping hits “Goodies,” “Ride,” “Oh,” “1, 2 Step,” “I Bet,” and “Level Up.” Ciara is not only known for her vocal talent and dance moves (her videos have been viewed over 2 billion times), but she has starred in both film and television roles.

Ciara is the founder and CEO of Beauty Marks Entertainment (BME), a company at the vanguard of the fast-changing music industry. With a business model built on fully supporting the artist, the female-led enterprise places Ciara at the forefront of forward-thinking entertainers taking an entrepreneurial approach to their careers.

To that end, the company positions music at the intersection of Ciara’s other passions: film, fashion, philanthropy, and technology. And as part of her ongoing philanthropy work, Ciara sits on the board of the Why Not You Foundation, a charity launched by her husband Russell Wilson dedicated to fighting poverty through education, empowering youth to lead with a ‘why not you’ attitude. Most recently they became New York Times Bestselling authors with the release of their first children’s book “Why Not You” (Random House) which was inspired by the work they do through their foundation.

our board members

Christine day, Co-Founder and Board member

Christine Day, Co-Founder of The House of LR&C, brings 30 years of global retail brand scaling experience with a focus on vision and operational excellence. Widely recognized for her contributions to the evolving retail landscape, she previously served as CEO of lululemon athletica for six years and held various executive positions at Starbucks over a 20-year period. Additionally, Christine is also the former CEO of Performance Kitchen, a progressive frozen food company. Christine and her husband enjoy a fulfilling life in Vancouver with their three children and four grandchildren.

Mark Rodgers, board member

Mark Rodgers, the founding partner and general counsel of Frontline Athlete Management, oversees a sports management firm representing over 60 professional athletes, including Russell Wilson and Andrew Miller. A 1987 graduate of Florida State University College of Law, Mark's extensive career includes legal practice, sports representation, and prior roles as a coach, teacher, and journalist. Mark is actively involved in community initiatives, serving on the board of Martin County North Little League and directing Northstars Baseball, Inc., a non-profit he founded in 1999. He and his wife enjoy spending time with their five children.

David J. Adelman, board member

David J. Adelman, a Philadelphia-based entrepreneur, is the co-founder and Vice Chairman of FS Investments, overseeing twenty-four billion dollars in alternative investment funds. As the CEO of Campus Apartments, he has transformed the firm into a national leader in student housing development with over two billion dollars in assets across 17 states. David also manages Darco Capital, making over 60 investments in various sectors, and holds key roles in prominent organizations such as Wheels Up and the Jewish Federation of Greater Philadelphia. Recognized with the "Entrepreneur of the Year" award from Ernst & Young, he is an active member of the Real Estate Roundtable and Young Presidents' Organization. David earned his BA in Political Science from Ohio State University and resides in the Philadelphia suburbs with his wife and two daughters.