The House of LR&C | Love, Respect, & Care

Introducing LITA by Ciara
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GOOD MAN BRAND

LEAD. INSPIRE. LIVE.

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HUMAN NATION

GOOD FOR YOU & THE PLANET

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LITA by Ciara

LITA by Ciara

MADE WITH LOVE

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SUSTAINABLE

Planet-first in our decisions - if we can’t make it Good, we won’t make it at all.

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BUILT WITH YOU

Tell us what matters to you and the things you are most passionate about.

Use Your Voice

GIVE BACK

3% of each purchase is donated to develop tomorrow’s leaders.

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AS SEEN ON OUR FOUNDERS

Russell Wilson & Ciara in the movement hoodie + jogger. Super comfy, made for action, wear it everywhere.

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NEW IN GOOD MAN BRAND

NEW IN HUMAN NATION

New in LITA by Ciara

THE WORLD IS WAITING

JOIN OUR COMMUNITY

We want to hear what you have to say, Join our community and let’s build these brands together.
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THE WORLD IS WAITING

JOIN OUR COMMUNITY

We want to hear what you have to say, Join our community and let’s build these brands together.
Learn More