The House of LR&C | Our Mission

WE'RE ON A MISSION TO CREATE

LARGE-SCALE
POSITIVE IMPACT

LOVE POWERFULLY, MOVE PURPOSEFULLY

One small movement multiplied by more small movements has the power to create enormous impact. For this reason, we continually look for opportunities to not only donate to worthy causes but to amplify voices, support individuals, communities and positive initiatives focused on inclusivity, environmental responsibility and social justice.
It's our goal to create Good brands that embody Love, Respect & Care.

3% GIVE BACK.
ALWAYS.

In 2014, Russell Wilson and Ciara established the Why Not You Foundation—a nonprofit dedicated to education, children’s health and fighting poverty, empowering today’s youth to be tomorrow’s leaders. Ciara and Russell are dedicated to encouraging and challenging today’s youth to embrace opportunities, overcome obstacles and make a positive impact throughout their lives.

3% of every purchase goes towards mentoring a child through their formative years to ensure they are supported to achieve their goals. This 3% is given to the Why Not You Foundation first ahead of company profits.

5,000

CHILDREN IMPACTED

50,000

MENTORSHIP HOURS

$1.6M

DONATED SALES

200,000

LIVES IMPACTED

IMPACTING THE PLANET
Every decision we make is informed by the needs of our planet. Every initiative ties directly to the United Nations Sustainable Development Goals. We hold ourselves accountable as a Public Benefits corp and are B-Corp Certification Pending. We keep it simple and consider sustainability at every stage, from design to recycling. If we can't make it Good, we don’t make it at all.
LEARN MORE