The House of LR&C | Our Mission

One small movement multiplied by more small movements has the power to create enormous impact. For this reason, we continually look for opportunities to not only donate to worthy causes but to amplify voices, support individuals, communities and positive initiatives focused on inclusivity, environmental responsibility and social justice.

Every purchase goes towards empowering today's youth to achieve their dreams. To help them accomplish this, we give 3% of profit, after product cost, to the Why Not You Foundation.

In 2014, Russell Wilson and Ciara established the Why Not You Foundation—a nonprofit dedicated to education, children’s health and fighting poverty, empowering today’s youth to lead with a why not you attitude. The foundation provides support for education and workforce development programs, food security initiatives, children’s health organizations and more—all the necessary tools and opportunities that enable today’s youth to become tomorrow’s leaders. This work is made possible through impactful partnerships with organizations like Friends of the Children, United Way, Seattle's Children's Hospital and the Why Not You Academy, a tuition-free charter public high school Russel and Ciara founded alongside educational leaders Garth Reeves and Scott Canfield.

Ciara and Russell are dedicated to encouraging and challenging today’s youth to embrace opportunities, overcome obstacles and live life with a "Why not you" attitude.