#1 THE GOOD BOOK
We developed The Good Book consisting of movies, videos, important dates, and daily articles of Black history and current events to constantly educate our team and onboard new employees.
We are committed to ongoing storytelling designed to elevate the organizations and heroes dedicated to social justice and overcoming systemic racism.
#3 EVERYDAY HEROES
We celebrate the Everyday Heroes associated with Black Lives Matter and other organizations for using their voice to create a better future for our next generation.
#4 BLACK ADVISORY GROUP
We work with a group of Black advisors who provide us with guidance on all aspects of our business to ensure that we make good decisions as we grow.
#9 REGISTER TO VOTE
We believe it’s never too late to register to vote and we believe it is important to protect free and fair elections for everyone to create a cultural shift around voting.
#10 FEEDBACK COMMUNITY
Our feedback community weighs in on all aspects of our business and in addition to compensation they can also choose to give a $50 donation to the Why Not You Foundation.
#11 BLACK AND MINORITY LEADERS
3% of net sales are invested in the Friends of the Children by way of the Why Not You Foundation to support our future Black and minority leaders who are empowered to change the world.
#12 CHOOSE THE GOOD YOU GIVE
For those who choose to give with each purchase, we’ve enabled the ability to level up your giving by increments of $1, $3, or $5 so you can feel EXTRA GOOD about your purchase.
Our ultimate goal is for representation to be inclusive of everyone. We will continue to embolden Women, LGBTQAI+, People with Disabilities, People of Color, Indigenous, and our Black community by giving to causes that will move the world forward.