OUR THIRTEEN COMMITMENTS STAND FOR JUSTICE, EQUALITY, AND RESPECT FOR ALL.
As a Black-owned business we are committed to radical inclusivity and positive impact. This House is designed to embolden Women, LGBTQAI+, People with Disabilities, Black, Indigenous, and People of Color while welcoming all ages, ethnicities, sizes, and religious beliefs. Beginning with our Thirteen Commitments, we continue to make new commitments towards radical inclusivity, putting our words into action.
We are a Black-owned business founded on radical inclusivity and respect for all.
CULTURE
#1 THE GOOD BOOK
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We developed The Good Book consisting of movies, videos, important dates, and daily articles of Black history and current events to constantly educate our team and onboard new employees.
#2 STORYTELLING
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We are committed to ongoing storytelling designed to elevate the organizations and heroes dedicated to social justice and overcoming systemic racism.
#3 EVERYDAY HEROES
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We celebrate the Everyday Heroes associated with Black Lives Matter and other organizations for using their voice to create a better future for our next generation.
#4 BLACK ADVISORY GROUP
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We work with a group of Black advisors who provide us with guidance on all aspects of our business to ensure that we make good decisions as we grow.
We hire Black designers to lead the design and development of our sustainable brands.
DESIGN
#5 HIRE BLACK TALENT
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We have an ongoing practice to work with partners like AdColor to hire and develop Black talent, including Black designers who create products that give back to causes that embolden our Black community.
#6 BLACK CULTURE
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From models, photoshoots, and styling to graphic design and copywriting, we create culturally and aesthetically diverse content by and for our Black community.
#7 SPECIAL PRINTS
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Our special printed tees are written by Black designers and the author of our Anthem, Jamal Parker, to create products that make a statement.
#8 GIVE BACK
future
100% of proceeds from our Statement Tees with special prints go to the Why Not You Foundation to support young, Black, and minority youth leaders.
We work closely with our Black Community to help us make the right decisions.
COMMUNITY
#9 REGISTER TO VOTE
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We believe it’s never too late to register to vote and we believe it is important to protect free and fair elections for everyone to create a cultural shift around voting.
#10 FEEDBACK COMMUNITY
in progress
Our feedback community weighs in on all aspects of our business and in addition to compensation they can also choose to give a $50 donation to the Why Not You Foundation.
#11 BLACK AND MINORITY LEADERS
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3% of net sales are invested in the Friends of the Children by way of the Why Not You Foundation to support our future Black and minority leaders who are empowered to change the world.
#12 CHOOSE THE GOOD YOU GIVE
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For those who choose to give with each purchase, we’ve enabled the ability to level up your giving by donating the change to the nearest dollar or adding $3 so you can feel EXTRA GOOD about your purchase.
#13 REPRESENTATION
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Our ultimate goal is for representation to be inclusive of everyone. We will continue to embolden Women, LGBTQAI+, People with Disabilities, People of Color, Indigenous, and our Black community by giving to causes that will move the world forward.
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