The House of LR&C | Our Thirteen Commitments

Our internal resource library - that we reference and update regularly - includes important dates and movies, videos and articles on Black history and current events.

We created an antiracist pledge that acknowledges systemic racism and commits to standing up for Black lives.

We doubled our employer-paid mental-health benefits. We also introduced two mental-health days that can be taken anytime, further encouraging people to take time off when they need it.

Ensuring our team is reflective of the world around us is crucial for both representation in general as well as our overall success. Plus, we just believe it's the right way to build a business.

We’re committed to producing ongoing, omni-channel storytelling that elevates the organizations and heroes dedicated to social justice and overcoming systemic racism. 

We’re always tapping internal and external advisors - including our co-founders Ciara and Russell Wilson, diversity and inclusion experts, and social-justice activists - who help us make the right decisions as we grow and evolve.

We have an ongoing practice to work with partners like AdColor to hire and develop BIPOC creative talent, including Black designers, artists, photographers and content creators.

Representation matters. From concept to execution, creative teams to models, our content is culturally and aesthetically diverse – created by, and for, all our communities.

Every season, we launch new statement-making tees developed by BIPOC designers. New prints drop a few times every season.

We donate 3% of net revenue to the Why Not You Foundation, a nonprofit dedicated to education, children’s health and fighting poverty, empowering today’s youth to lead with a Why not you? attitude.

A portion of our 3% Give
Back is invested in Friends of the Children—a primary beneficiary of the Why Not You Foundation—to support and help empower Black and other marginalized youth who are changing the world.

Our ultimate goal is to include and represent everyone. We'll continue to embolden those who identify as Black, Indigenous, people of color, women, LGBTQIA+, and/or disabled by supporting causes that move the world forward.

Democracy only works if it works for everyone. We’re committed to leveraging our platform to amplify diverse perspectives and share resources and information to help encourage folks to use their voice.