Last Updated: January 2022
#1 THE GOOD BOOK
Our internal resource library - that we reference and update regularly - includes important dates and movies, videos and articles on Black history and current events.
#2 PLEDGE TO BE AN ANTIRACIST
We created an antiracist pledge that acknowledges systemic racism and commits to standing up for Black lives.
#3 MENTAL HEALTH INVESTMENT
We doubled our employer-paid mental-health benefits. We also introduced two mental-health days that can be taken anytime, further encouraging people to take time off when they need it.
#4 MAINTAIN A DIVERSE EMPLOYEE BASE
Ensuring our team is reflective of the world around us is crucial for both representation in general as well as our overall success. Plus, we just believe it's the right way to build a business.
We’re committed to producing ongoing, omni-channel storytelling that elevates the organizations and heroes dedicated to social justice and overcoming systemic racism.
#6 SEEK EXPERT GUIDANCE
We’re always tapping internal and external advisors - including our co-founders Ciara and Russell Wilson, diversity and inclusion experts, and social-justice activists - who help us make the right decisions as we grow and evolve.
#7 WORK WITH DIVERSE CREATIVES
We have an ongoing practice to work with partners like AdColor to hire and develop BIPOC creative talent, including Black designers, artists, photographers and content creators.
#8 FILL THE "WHITE" SPACE
Representation matters. From concept to execution, creative teams to models, our content is culturally and aesthetically diverse – created by, and for, all our communities.
#9 SEASONAL PRINTS
Every season, we launch new statement-making tees developed by BIPOC designers. New prints drop a few times every season.
#10 3% GIVE BACK. ALWAYS.
We donate 3% of net revenue to the Why Not You Foundation, a nonprofit dedicated to education, children’s health and fighting poverty, empowering today’s youth to lead with a Why not you? attitude.
#11 DEVELOPING NEW LEADERS
A portion of our 3% Give
Back is invested in Friends of the Children—a primary beneficiary of the Why Not You Foundation—to support and help empower Black and other marginalized youth who are changing the world.
#12 BROAD INCLUSIVITY
Our ultimate goal is to include and represent everyone. We'll continue to embolden those who identify as Black, Indigenous, people of color, women, LGBTQIA+, and/or disabled by supporting causes that move the world forward.
#13 CIVIC ENGAGEMENT MATTERS
Democracy only works if it works for everyone. We’re committed to leveraging our platform to amplify diverse perspectives and share resources and information to help encourage folks to use their voice.